vision and mission
Our vision is simple, yet ambitious – to become a world-class agri-business trader, and be recognised globally.
Paras Trading’s culture encompasses everything about the way we do business – our interactions with each other, with our stakeholders, farmers, customers, communities and countries in which we operate.
It’s at the heart of how we build and deliver our strategy.
Our values guide the way we behave and steward the direction to success.
Integrity
We are open, honest and act with integrity at all times. We hold ourselves and each other accountable to demonstrate unity in mutual benefit.
Inclusiveness
Embracing difference and diversity is vital to our culture. We celebrate difference in countries , cultures, races and people. We recognise the value it adds to our business.
Innovation
We strive to create new opportunities, exchange knowledge and information, and work entrepreneurially to enhance our performance through innovation.